Running from 7– 16 March, the annual SXSW Festival in Austin, Texas made headlines for many different reasons this year. Who wasn’t jealous they weren’t there?
With performances from some of the biggest names in music, combined with the best new talent from all over the world, SXSW is one of the most sought after slots in the music calendar.
The 10 day event welcomes thousands of people to its multimedia conferences, gigs, parties, and showcases. There are prestigious prizes to be won, and it acts as one of the largest platforms in the music industry for newcomers. Not to mention a pretty cool place to be spotted if you want to be talked about, and you are not Lady GaGa.
So great news then for British music, as Irish band The Strypes, who are currently on tour in the USA, picked up the Grulke Prize for ‘Developing Non-US Act’ alongside Damon Albarn, who won the Prize for ‘Career Act’.
The Grulke Prize is relatively new to the festival, having been introduced in 2013, in honour of Brent Grulke, who died in 2012 after many years working as the Creative Director for SXSW.